Within a earth exactly where tech CEOs generally maintain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a route that few dare to tread. Since the co-founder and CEO of Scentbird, among the list of main fragrance membership services in North America, Mariya has proven herself being a forward-thinking organization chief. But beyond her results in the company entire world, she has also emerged being a spiritual guidebook and intuitive teacher, a change she shares brazenly by way of her YouTube channel, “That is Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova The most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Constructing Scentbird: A Fragrance Disruptor
Mariya’s organization profession took flight in 2014 when she co-Established Scentbird, a firm created to make designer fragrances more obtainable through a every month subscription product. Modeled following Netflix, but for perfume lovers, Scentbird immediately grew to become a go-to System for fragrance discovery. Below her leadership, the company grew to serve over seven-hundred,000 subscribers, featuring use of a lot more than 800 fragrances from important world-wide makes.
With a solid foundation in brand name tactic, provide chain logistics, and advertising and marketing, Mariya properly attracted undertaking capital, participated within the Y Combinator accelerator, and served Scentbird scale right into a $100M+ income firm. She later expanded her portfolio with Deck of Scarlet, a magnificence brand, and Drift, an auto fragrance firm.
But when her reputation during the startup entire world was soaring, Mariya was quietly undergoing a spiritual transformation that might quickly spill into the general public eye.
The Awakening: A Change to Spirituality
Around 2018, Mariya skilled what she referred to as a spiritual awakening. This internal evolution motivated her to dive into metaphysics, Electricity work, meditation, and intuitive channeling. As she deepened her spiritual apply, she began producing articles that can help Many others take a look at their very own consciousness, in the end launching her YouTube channel “This can be Mariya.”
The channel, which now has more than 100,000 subscribers, attributes a wide range of content—guided meditations, soul therapeutic approaches, chakra get the job done, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply personal. She invitations her viewers to connect with themselves, the divine, and the unseen energies that condition our each day life.
Her followers usually explain her information as transformative, and he or she has cultivated a deeply loyal spiritual audience via consistent engagement and authenticity.
Controversy within the Crossroads of Identification
Whilst many have embraced Mariya’s twin identity, Some others have raised eyebrows—particularly as her metaphysical beliefs became a mariya nurislamova scentbird lot more publicly obvious. In 2024, a attribute through the Business of Vogue spotlighted the tension concerning her roles for a tech CEO as well as a spiritual Trainer.
A number of Mariya’s statements—which include reviews on substitute therapeutic, extraterrestrial beings, and controversial sights on historical figures—sparked backlash from consumers, influencers, and in many cases previous collaborators. Numerous natural beauty influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social networking message boards debated the appropriateness of her beliefs in relation to her Management placement inside of a mainstream model.
In reaction, Mariya clarified that her spiritual teachings are individual and offered beneath her initial title only, intentionally divided from her Experienced identity. Nevertheless the controversy opened up a broader dialogue about irrespective of whether public figures can—or should—compartmentalize their beliefs from the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though numerous founders strive to maintain an image of neutrality, she has picked to point out up as her total self. This level of transparency is often each magnetic and polarizing.
On one particular hand, her authenticity is refreshing. She provides emotional intelligence and mindfulness to an market usually focused entirely on scale and system. On one other, her outspokenness about spiritual matters invites scrutiny, especially in an period when on the web material can swiftly go viral and provoke powerful reactions.
Still, Mariya’s solution speaks to your deeper cultural change. As more people discover wellness, consciousness, and private advancement, figures like her—who bridge the spiritual and materials worlds—may perhaps develop into a lot more common, not fewer.
Businesswoman. Mystic. Influencer.
Besides working her companies and YouTube channel, Mariya has designed an ecosystem of spiritual offerings. She hosts retreats, delivers private channeling periods, sells spiritual applications, and has even released a guide titled seventy two Keys to Manifestation. She’s essentially designed a parallel enterprise while in the spiritual House—completely individual from her role at Scentbird, nevertheless equally as structured and scalable.
Her spiritual brand, like her splendor manufacturer, is international, polished, and practical experience-pushed. It’s clear that Mariya applies precisely the same volume of concentrate and creativeness to both of those spheres of her life. No matter whether main a team of builders or channeling divine Power for any guided meditation, she delivers with clarity and conviction.
The Street Forward
Mariya Nurislamova’s journey raises critical questions on identification, leadership, and community daily life. Can a tech CEO also be a mystic? Need to small business leaders share their particular beliefs with the general public? What transpires when All those beliefs problem typical norms?
Regardless of the answers, Mariya continues to wander her route unapologetically. She signifies a whole new era of entrepreneurs—kinds who aren’t worried to generally be elaborate, spiritual, and multidimensional. Her boldness could possibly Charge her some partnerships, but What's more, it earns her admiration from people that worth reality over conformity.
Eventually, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what this means to get entire.
Mariya Nurislamova life with the intersection of logic and intuition, business enterprise and spirit, Management and vulnerability. Her story is often a bold testomony to living authentically, regardless if that authenticity includes risk. As she carries on to broaden her twin empire—each earthly and cosmic—she invitations us all to contemplate what this means to lead with soul.
Irrespective of whether you see her to be a visionary or possibly a provocateur, one thing is for certain: Mariya Nurislamova is not really scared to interrupt the mold.